Since 1995, multiple Grammy and award winner,Shawn “JAY-Z” Carter has dominated the rap industry and set trends for a generation. Now in 2009, he personifies the “American Dream." Founder and chairman of Rocawear he is also co-owner of the NJ Nets, 40/40 sports clubs, Translation Advertising and Carol’s Daughter skin line, as well as a partnership with Iconix Brand Group. After three successful years as President and CEO ofDef Jam Recordings, where he fostered the careers of international stars Rihanna, Ne-Yo and Kanye West, JAY-Z entered into a partnership with Live Nation to form Roc Nation. Through Roc Nation, JAY-Z released the Blueprint 3, his 11th #1 album, putting him ahead of Elvis for most #1 albums by a solo artist.  He continues his philanthropic work through his Water For Life initiative and the Shawn Carter Scholarship Foundation.