Bonnaroo Joins Live Nation’s Festival Family
In 2015, Live Nation acquired a controlling interest in iconic and beloved music festival Bonnaroo. Bonnaroo’s popularity swung to a new high in 2019, with tickets completely selling out. Live Nation is thrilled to continue the innovative and spectacular legacy of Bonnaroo for many years to come. Add any additional and relevant information about the origin of Live Nation’s partnership with Bonnaroo.
Why Live Nation Chose Bonnaroo
The most unique festival experience in the world deserves nothing less than the best event producer in the world. That’s why Bonnaroo and Live Nation chose each other.
Michael Rapino, Live Nation CEO and President, singled Bonnaroo out of the Live Nation festival family as a “crown jewel…that appeals to both fans and artists in uniqueness and experience.”
With Live Nation steering its course Bonnaroo will continue to excel in its mission of innovating the best experiences for fans and artists.
How Bonnaroo Fits Into Live Nation’s Festival Family
Live Nation Entertainment is not only the primary producer and promoter of Bonnaroo, but also a producer and promoter of, in Michael Rapino’s words, “a world leading festival portfolio over 60 marquee festivals such as: Austin City Limits Music Festival, Lollapalooza, Reading, Leeds, T in the Park, Electric Daisy Carnival, Rock Werchter, and Watershed Music Festival to name a few.”
Each of these great festivals offers something different to fans and artists alike. Bonnaroo has an unmatched commitment to combining all-day-all-night music, creativity, connection, and fun with standard-setting sustainability and real-world change.
More About Live Nation
Since heightening its focus to the music industry in 2005, Live Nation has become the leading live entertainment company in the world, with tickets sold to more than 570 million fans in 45 countries in the last year alone. After merging with Ticketmaster to form Live Nation Entertainment in 2010, Live Nation continued its evolution as the world’s best live entertainment company. Innovative technology, strategic investments, and passion for fans and artists lie at the core of everything Live Nation Entertainment does.