PRIVACY POLICY

This privacy policy describes Bonnaroo’s current policies and practices with regard to personal data collected by Bonnaroo through its website bonnaroo.com and personal data associated with the purchase of a ticket or RFID wristband. This privacy policy is independent from Bonnaroo’s offline personal data collection practices. The term “personal data” refers to personally identifiable information about you, such as your name, birth date, credit card number, e-mail address or mailing address, and any other information that is identified with you personally, including your individual health information.

Notification of Changes to This Policy.

Bonnaroo is continually improving and adding new functionality and features to its websites and improving and adding to our existing products, services, and programs. Because of these ongoing changes, changes in the law, and the changing nature of technology, Bonnaroo’s data practices will change from time to time. If and when our data practices change, Bonnaroo will post the changes on our websites to notify you of the changes. We encourage you to check this page frequently. This policy was last updated on April 28, 2011.

Personal Data Collected Through bonnaroo.com.

Other than cookies, as described below, the only personal data Bonnaroo currently collects through its websites is the information you voluntarily give us when you use our sites. For example, you may use this site to contact Bonnaroo with questions and comments. When you fill out a form on our websites, you may provide your name and other contact information, including your company’s name, your e-mail address, and your mailing address or the mailing address of your company or other personal information. If you do not wish to fill out all of the information on the form you are not required to do so. Most of our registration forms require only your name and e-mail address. When you submit information to us through bonnaroo.com, you will receive a confirmation e-mail if you enter a valid e-mail address. When you use our websites to search for information about our festival, you are not providing us with any personal information. We offer the search features as a service to you. Bonnaroo does not collect or retain any identifying information about you when you use the search features.

Personal Data Collected Through RFID Wristband Purchase

When purchasing tickets to Bonnaroo, the purchaser is required to provide us with the information necessary to process their ticket order: name, address, credit card number, and other information required by Musictoday, the official ticket company for Bonnaroo. You can view Musictoday's privacy policy here.

Once you receive your wristbands, each individual in your party will be required to register that wristband on line as theirs and theirs alone.

Use of Personal Data Collected Through bonnaroo.com.

Bonnaroo uses the personal data information you provide to answer your question or resolve your problem. Bonnaroo and our affiliates also use this information to help us improve the content and functionality of our websites, to better understand our customers and markets, and to improve our products and services. Bonnaroo and our affiliates may use this information to contact you in the future to tell you about products or services we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to “unsubscribe’ from receiving future communications.

Similarly, we may provide “subscription” e-mail services, either directly or through affiliates, which enable you to receive current news and updates about the Bonnaroo Music & Arts Festival. For all such services, we will provide an opportunity to “unsubscribe” from, or cancel, the subscription. Please see the Terms and Conditions page for more information about our use of the communications we receive through the Bonnaroo website.

Registration of RFID Wristbands and Use of Personal Data Collected Through RFID Wristband Purchase and Registration

When a ticket order is placed with us, we collect certain data during the order process. In addition, when the individual RFID wristbands issued in lieu of tickets are registered, we collect certain data about the person registering the RFID wristband. By registering your RFID wristband with us, your RFID wristband will be associated with you, as opposed to your ticket order, which may have included more than one ticket. In addition, registering your RFID wristband gives you the opportunity to receive communications about the festival from us.

Bonnaroo may use the personal data information you provide when you purchase tickets and, additionally, the information you provide when you register your RFID wristband, to contact you with information about your order or the festival. Bonnaroo and our affiliates also use this information to help us improve the content and functionality of our festival operations, to better understand our customers and markets, and to improve our products and services. Further, Bonnaroo and our affiliates may use the information we collect during the ticket ordering and RFID wristband registration to contact you in the future to tell you about products or services we believe will be of interest to you. If we do so, each email communication we send you will contain instructions permitting you to unsubscribe from receiving future email communications.

Additionally, we may use the anonymous data provided by RFID technology for internal purposes, such as data analysis, to continually improve the operation of the festival. This data might include, but is not limited to, how many visitors enter the festival site, the date and time of their visit, the number of times they entered and exited, and which entrances and exits they came through. Your RFID wristband will allow the limited set of employees at the festival who have access to our ticketing systems in order to provide ticketing and RFID wristband related customer service to scan the RFID wristband and retrieve information we collect during the ticket ordering and RFID wristband registration processes. Our employees scanning RFID wristbands at the gates will not have access to our ticketing system, your ticket order information or your RFID registration information. When you scan your RFID wristband at one of our gate scanners, that process provides us information about your entry into the festival or the applicable part of the festival where the scanner is located. .

Anonymous Data Collected bonnaroo.com.

In addition to the information you provide when you use our websites, Bonnaroo uses technology to collect anonymous information about the use of our websites. For example, we use technology to track how many visitors access our websites, the date and time of their visit, the length of their stay, and which pages they viewed. We also use technology to determine which web browsers our visitors use and the address from which they accessed our sites (for example, if they connected to a Bonnaroo website by clicking on one of our banner ads).

This technology does not identify you personally. It simply enables us to compile statistics about our visitors and their use of our sites. Bonnaroo and our affiliates use this anonymous data and share it with third parties to improve the content and functionality of our websites, to better understand our customers and markets, and to improve our products and services.

Cookies.

A cookie is a small piece of information that is sent to your browser and stored on your computer’s hard drive. Cookies do not damage your computer and they cannot be used to discover the identity of a user. You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not and whether you are required to accept the cookie to view certain content. Bonnaroo may use cookies to “persist” a user session that is, to maintain connection with a user as he or she moves through an application or series of web pages. The purpose of cookies in this context is to remember user inputs. For example, a “shopping cart” application records purchases up until the user reaches checkout. Personalization features also use cookies to identify groups of users and deliver appropriate content and services.

Disclosure of Your Personal Data.

Bonnaroo may share some or all of the personal data collected through this website with our affiliates, who use this data in accordance with this Privacy Policy. Both Bonnaroo and our affiliates may share personal data collected through its websites with third-party vendors who act for or on behalf of Bonnaroo or our affiliates (for example, companies that provide support services to us, including data processing services, or that help us market our products and services). These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose. In addition, there may be some other, limited circumstances in which Bonnaroo or our affiliates may share or transfer the personal data in our databases, for example, to comply with a legal requirement, for the administration of justice, to protect your vital interests, or in the event of a corporate sale, merger, reorganization, dissolution, or similar event.

While no method of data transmission is guaranteed against unlawful third party interception or other misuse, Bonnaroo uses commercially reasonable efforts to ensure protection of your data including industry-standard encryption and offline security methods at our physical facilities. Bonnaroo employees and contractors may have access to personal data. Such access will be limited to a need-to-know basis.

Public Forums.

This site may make chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.

Children.

Bonnaroo does not knowingly collect personal data from children under the age of thirteen. If you are under thirteen, please do not give us any personal data. If you have reason to believe that a child has provided personal data to Bonnaroo, please contact us, and we will try to delete that information from our databases.

Link to Other Sites.

This privacy policy applies only to Bonnaroo’s website. Bonnaroo and our affiliates operate other websites for different purposes and in different countries where different laws may apply. If you visit a Bonnaroo website, please take a moment to review the privacy policy posted on that site to learn what personal data may be collected through that site and how it is processed.

Bonnaroo’s websites contain hyperlinks to websites that are not operated by Bonnaroo or one of our affiliates. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third-party websites or any association with their operators. Bonnaroo does not control these websites and is not responsible for their data practices. We urge you to review the privacy policy posted on any site you visit before using the site or providing any personal data about yourself.

Governing Law.

This privacy policy forms part of our website Terms and Conditions and as such shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia.

Questions About Our Privacy Policy.

If you have any questions about this privacy policy or concerns about the way Bonnaroo processes your personal data, please contact us at privacy@bonnaroo.com.